For those of you who live in Boston the phrase “moving day,” has a single definition: tomorrow, September 1st. It’s not your moving day or my moving day; in Boston more than 80% of rental properties turn over on this day, so even if you are not moving, you’re impacted by the thousands of others (many of them students) doing so. Moving trucks double parked, sidewalks blocked, cast-away mattresses and couches littering the streets…it is a hassle for everyone.
Curt Savoie, principal data scientists for The City of Boston shared this heat map showing the concentration of moving permits issued by the City for August 28-September 1. It paints a scary picture. And this is only the folks who applied for permits, it doesn’t include all those college students who go rogue and move out of a borrowed truck.
LoveSac, the furniture company with stores in Natick and Burlington, will be making moving day easier for one lucky Bostonian by doing the dirty work for them. Through a sweepstakes held last week, folks could enter to win a free move…on LoveSac. I’m not moving, but if you read about my panic attach producing move a few years ago, you know that I can empathize with the cost and stress of moving. I would have done ANYTHING to have an opportunity like this. And not only will the lucky winner get an all-expense-paid move, but they will also win a Sactional. What’s a Sactional, you ask? I’d be happy to tell you.
I met the LoveSac team and learned all about the Sactional at a fun event held last week at the Liberty Hotel. (Full disclosure: the event was thrown by LoveSac’s PR agency which happens to be the one I work for. Some of my talented colleagues planned and executed the event, but as always, the observations and opinions I express on this blog, are entirely my own). The Sactional is LovSac’s answer to everything that is wrong with couches: big, bulky, difficult to move, doesn’t fit in your next home, and a color or pattern that you love at one stage of your life, and then seems like worst decision ever. Sactionals can be recovered as easily as changing your pillowcase, those covers are machine washable, and the couches comes apart into manageable-sized pieces that makes moving easy. After watching delivery folk struggle, sweat and swear trying to get my couch up my narrow three flights of stairs, I found myself shocked that the pieces of the Sactional could be taken apart and easily carried down a SPIRAL STAIRCASE at the Liberty.
I was convinced from a mobility perspective, but I thought there had to be a catch. Would the scale of the couch be too big for urban apartment living? Would they have enough fabric choices to satisfy a color lover like me? LoveSac’s founder Shawn Nelson squashed my reservations. Shawn serendipitously started LoveSac by creating an over-sized beanbag chair when he was 18. Shawn talked about the 300+ fabric choices and contrasting piping! He had me at contrasting piping! And true, you can build your Sactional to be as large as you like and as large as your home will allow, but the two-cushion option actually has smaller dimensions than the couch I have in my tiny apartment.
Convenience and style notwithstanding, the LoveSac team is fun, and they clearly have a believe in the brand. Shawn, just out of high school, turned his passion for one crazy over-sized beanbag into a company that has a passion for it’s customers’ lives. He says that life happens on your couch with those you love, that time should be comfortable and stress-free. That’s a concept I can get behind!
So for all of you who are moving tomorrow (I have a few friends in that crowd), take a deep breath, stay hydrated, stay sane. Moving sucks, but September 2nd will be here before you know it!